Dead Good UX

October 31, 2016


Here at ResearchBods enchancing the user experience is core to our business, so we’ve put together a list of our top 5  UX techniques that, if you’re practising them, mean you’re killin’* it!

 

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1. Parallax Scrolling

This is a guaranteed way to get attention.
As the foreground and background of a webpage move at different speeds whilst the user scrolls, the page gives the impression of depth and increases the storytelling capabilities. When done correctly, parallax has the ability to wow your audience.

Fatal Flaw – Parallax isn’t mobile responsive.

 

2. Responsive Design
Mobile usage is on the rise, it’s evident by the growing numbers of panel members completing research activities via their mobile device each week, and with 75% of people reporting to take their mobile phone to the bathroom with them is it any surprise?!

Anyway, back to the point, responsive sites offer a better user experience. It means no more pinch and zooming, or scrolling sideways because the whole site doesn’t fit on your screen. Mobile responsive design is a sure way to improve your brand perception and boost conversions.

 

3. Clear call to actions
A clear call to action increases user engagement. It’s the link that leads users to the content that will offer them some form of value, whether that be to ‘download’, ‘register’ or simply ‘find out more’ about a subject or event of interest to them.

Calls to actions should be a number of things:
• Prominent on the page, with copy that coerces the user to click through.
• Placed in an easy-to-find position on the page.
• Concise – only a couple of words are necessary.
• Action-oriented e.g. “Register” or “Download””
• Clear, so the user understands exactly what they will get if they click on the call to action.

 

4. Personalisation
Personalisation allows the user experience to be tailor-made from the second it begins.
Apps and other software can now adapt based on the knowledge it already holds regarding the user.
It’s a step further than simply customising. Not only does is affect the way things appear to the user, it’s about how it makes the user feel.

Personalisation has the power to deliver content users want, based on their previous actions, their preferences and/or their location.
For example, a personalisation method ResearchBods have used for a client is a personalised parallax homepage, which reflects the weather in the exact location each user views the page from. So if you’re logging in from Manchester, the likelihood is it’ll be raining on your homepage!

 

5. Consistency
In order to ensure each user has a superior experience, every interaction with them must remain consistent. This doesn’t just mean brand consistency, this is much broader.

Things to consider:
• Familiar layout
• Design
• Tone of voice
• A stable functionality
• Call to action buttons placed where expected.

When users feel comfortable using your site they’ll return. Whereas a lack of consistency can damaged your credibility.

 

If you’d like to discuss our UX techniques further please contact us.

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ResearchBods    ResearchBods