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22 October 2018

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Keeping a finger on the pulse with customers is top of mind for ASDA, which is why they asked us to build and manage their online insight community Pulse of the Nation.



The online insight community, which launched in April this year, allows ASDA shoppers to have their say on a variety of topics such as retail, lifestyle, community and much more. As specialists in customer data and intelligence, we secured the contract to build the insight community using our best in class platform ex-plor.

ResearchBods will maintain and develop the insight community on an ongoing basis using our in-house Development Team and Community Managers, adding enhancements and engaging with members day-to-day. Alongside this, our dedicated Insight Team will work closely with stakeholders across ASDA on specific and targeted research briefs.

The community, named Pulse of the Nation, adopts a wide range of research methodologies, such as surveys, polls and discussion rooms, including video and photo-based tasks. In addition, the soon to launch mobile app will allow ASDA to reach their customers on-the-go using location-based activities.


Jess Cordy, Insight Manager for Customer & Commercial at ASDA comments:

“The platform offers a range of tasks and activities which has expanded our capability to keep members really engaged. It allows us to keep our finger ‘on the pulse’ with customers and feed insights straight back to the business at a fast pace. By listening to customers and understanding what’s important to them, we can better meet their needs by putting their views at the heart of our decision making.”


Jonathan Clough, Director & Co-Founder at ResearchBods adds:

“As the competitive retail landscape continues to evolve, it’s imperative that businesses engage with their customers in an ongoing and meaningful way. ASDA are fully embracing the features and benefits of our insight community platform as a way to get closer to their customers.”