We recently created an exclusive online community for Colart, a large international supplier of art materials, with brands such as Winsor & Newton, Liquitex and Lefranc & Bourgeois.
The online insight community called ‘Inspire’ launched in July this year and offers a whole new way for Colart to engage with consumers. The purpose is to gain a deeper understanding of their creative processes, how they interact with the current range of art supplies, and what products they’d like to see in the future.
As specialists in customer data and intelligence, we secured the contract to build the insight community using our best in class platform ex-plor, which offers a wide range of quant and qual research methodologies.
Features within the platform include the social hub and discussion rooms which encourage free flowing conversation between members. This allows the insight team to identify themes and ideas that help to drive product innovation and meet consumer demands. Topics range from packaging concepts, manufacturing improvements, to art trends and creative technology.
Anna Palmgren-Houel, Insight & Interim Procurement Director at Colart, who initiated Inspire comments:
“We selected ResearchBods as our global research community partner because of the way they marry state-of-the-art technology with in-depth knowledge of our consumers. The time they’ve invested into understanding consumer needs and our business will pay dividends when it comes to delivering actionable insights.”
Sarah Askew, Insight Director at ResearchBods adds:
“We’re big believers that visually engaging research methods lead to better engagement, so it’s great to be working with such a well-respected and creative client like Colart who totally get this. The whole process has been collaborative right from the start and we look forward to managing the ‘Inspire’ community going forward.”